Lukas Cobian
Lukas Cobian didn't grow up wanting to ride motocross. He grew up doing it — from the age of three, on tracks across the country, at facilities that shape the best in the sport.
He trained at Club MX, SOB, the Weinert Training Facility, and GPF, drawing from each one to build a riding program that was entirely his own. That program took him to Loretta Lynn's, to pro-am podiums, to multiple Arenacross Series podiums, and to District 16 and 17 championships at the amateur level. In 2012 he earned his professional Canadian license. In 2014, his AMA pro license. He qualified for every pro national he entered.
At 15, he hosted his first riding school. He already knew this was where he was headed.
In 2019, Lukas formalised everything he'd learned — from the mechanics of speed to the discipline of training — into the Euphoria MX brand. Today he coaches full-time, with one focus: helping every rider in the program get faster, smoother, and more confident on the bike.
